How to Hit a Curveball

Confront and Overcome the Unexpected in Business
By Scott R. Singer with Mark Levine

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About the Authors

Scott R. Singer

Scott Singer advises companies how to adapt to change, embrace technological advances, put the best strategies in place to create sustainable growth and reduce disruption risk—essentially, teaching them how to hit curveballs and knock them out of the park.

He is a strategy, business & corporate development consultant to digital media, retail & e-commerce and financial & business services companies. Scott specializes in driving revenue growth through digital transformation, new product development, strategic partnerships and acquisitions as well as the creation and implementation of focused go-to-market sales strategies. Over the past ten years, he has led more than 50 major business, product and brand strategy engagements. Scott began his career as an investment banker where he advised media & tech clients on transactions with an aggregate value of more than $110 billion, including the second-largest IPO in U.S. history at the time.

Scott has appeared on CNBC and FOX Business, been interviewed on iHeartMedia, CBS Radio and Cumulus Media stations and has acted as a subject matter expert or contributing journalist for The Wall Street Journal, Bloomberg, Crain’s, Fast Company, Forbes and Thomson Reuters in addition to many other media & tech industry publications. Scott is also a regular on the conference speaking circuit.

He has further served on or chaired boards at The Paley Center for Media, The Dalton School, IESE Business School and Bucknell University, Scott’s alma mater. He has also guest lectured at NYU’s Stern School of Business (where he earned his MBA) and Columbia Business School.

Mark Levine

Mark Levine has written and collaborated on books and magazine articles on subjects as varied as business and spirituality. Among his more than 30 books are the best sellers Second Acts, Die Broke, Live Rich and Lifescripts. Mark has been a columnist for New York, Money, Men’s Health and Working Woman as well as a contributing editor to Worth. He is the author of hundreds of articles, three of which were nominated for the National Magazine Awards sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism. Mark has taught magazine writing at Cornell University and has guest lectured at Syracuse University’s Newhouse School of Public Communications. He is a member of the Authors Guild. Mark is married to best selling romance novelist Deirdre Martin. They live, with their Newfoundland Rocky, in Ithaca, NY.